I have three goals when I get out of bed each morning: Learn something new, make someone smile, and create something beautiful.

Design Services

There is something satisfying about taking an intangible ideal or goal and turning it into something visible and real. I especially love designing for businesses because of that. I studied graphic design and printing technology before joining a publishing company and have been independently contracting for design work since I was still in school. Design is really where I got my start, allowing me to offer a truly tailored and branded experience.

Everything from books, e-zines, and custom agenda calendars to fliers, social banners, and event tickets are within the scope of my work. Custom color schemes and logos to brand your business  stand alone or combine well with my other packages.

Taking your existing materials for an update or starting from scratch, you call the shots. When it comes to design, I never limit creativity to my own style. What I design represents you in the world.

Of course, this all starts with getting to know a bit about what you do and what you're looking for. Whether it be a Skype session, phone call, or email questionnaire, I dig down to the heart of what you're looking for so you'll be thrilled, not just satisfied.

Branding

Could your brand use a face lift? The first thing I recommend updating are your colors.

While we each associate colors differently, based on our cultures and life experiences, there are many studies on how color affects perception, and how strongly. If you're looking to attract your ideal audience and convey the key emotions and themes of your brand, you need the right color.

Don't spend hours doing research and playing with color theory. Let me put my Graphic Design education to work for you. We'll have a discussion about your brand; your message, what emotions you want related to your products, your current colors (if you have any) and why they aren't working. We'll spend up to an hour discussing your goals, growth plans, and audience via Skype, phone, or email. A good color scheme will be something you love - something that stays with your business for the long-haul through your growth!

I'll then offer you 3-6 color schemes based on that discussion. From there we can tweak, combine, and reinvent your color options up to 5 times, providing you with the perfect set of colors to reflect you and your brand.

Once you LOVE your colors and I have written approval on your scheme, I'll create a Color Style Package. This includes a printable card of your colors with common values to recreate them, an Adobe swatch file, Color Schemer file, HTML color chart, and CSS file. These files cover most needs for any printer, designer, or developer. I'm happy to provide additional file types on request, for no additional charge.

Up to 8 colors

Color reference card

Import files in several formats

List of color values for print

List of color values for web

Color Scheme Styling

ONE-TIME

professional branding

75

$

A great logo can make a world of difference. If you're using clip art or a generic image for your logo, there's a better way - a custom logo designed with your brand aesthetics in mind. Plus, you'll own the copyright!

When I design a logo I keep many things in mind. All the various uses your logo might have could require different things. It needs to look as good on a poster as it does on a business card, be clear in color or black and white. If there are gradients, you'll want a version with solid colors for some printing.

We'll have a discussion about your brand; your message, what emotions you want related to your products, your current logo (if you have one) and why it isn't working. We'll spend up to an hour discussing your goals, growth plans, and audience via Skype, phone, or email. A good logo will be something you love - something that stays with your business for the long-haul through your growth! You won't need to change it in six months, a year, or maybe even five, because it will be designed for you to grow into, not out of.

I'll then offer you 3-6 drafts based on that discussion. In some instances, this may actually include two logo versions - one that is straightforward and one that is a round or square seal-style for smaller applications. From there we can tweak, combine, and reinvent your logo up to 5 times, providing you with the perfect graphic to reflect you and your brand.

Once you LOVE your logo and I have written approval on your choice, I'll create a Logo Package. It will be a zipped file with separate folders for color, grayscale, and solid black/white versions of your logo. Each will include four file types: AI, EPS, JPG, and PNG. JPG and PNG will also be provided at up to 5 image sizes.

Custom logo image (or two!)

Up to 5 rounds of revisions

Up to 4 variations

(based on color space)

4 file types

Up to 5 scaled sizes

ONE-TIME

120

$

professional branding

Logo Design

If you're just starting or need a complete re-brand, this is the best way to go. You'll receive all of the benefits from Color Scheme Styling and Logo Design, PLUS other branded graphics, font recommendations, and a useful style guide you can easily reference or share with printers, developers, or other businesses you may work with.

If you're using clip art or a generic image for your logo, there's a better way - a custom logo designed with your brand aesthetics in mind. Plus, you'll own the copyright! Combined with a custom color palette designed to convey your brand's message, this is a powerful 1-2 hit!

We'll have a discussion about your brand; your message, what emotions you want related to your products, your current logo and colors (if you have them) and why it isn't working. We'll spend up to an hour discussing your goals, growth plans, and audience via Skype, phone, or email. A good logo and color scheme will be something you love - something that stays with your business for the long-haul through your growth! You won't need to change it in six months, a year, or maybe even five, because it will be designed for you to grow into, not out of.

I'll then offer you 3-6 color schemes based on that discussion. From there we can tweak, combine, and reinvent your color options up to 5 times, providing you with the perfect set of colors to reflect you and your brand.

From there I'll provide 3-6 logo drafts. In some instances, this may actually include two logo versions - one that is straightforward and one that is a round or square seal-style for smaller applications. From there we can tweak, combine, and reinvent your logo up to 5 times, providing you with the perfect graphic to reflect you and your brand.

During this process I may create additional graphics for you, including associated images, patterns, custom brushes. I'll also ferret out some great fonts for you to use. Naturally, this is including any font used in your logo, but I'll also include a font or two I believe would complement your logo and make a good visual companion. All of these things - your colors, fonts, logos, images, patterns, brushes, and anything else created in the course of your Identity Package - are compiled into an easily referenced, printable PDF for you.

Everything you need to brand your business will be packaged neatly into a zip folder, including:

  • Color Logo
  • Grayscale Logo
  • Black &White Logo
  • AI, EPS, JPG & PNG of each logo
  • Links to font sources
  • Color reference card
  • Color import files in ASE, CS, HTML and CSS
  • Any patterns, brushes, graphics, or textures created for you
  • Printable Brand Identity Guide with summary of your aesthetic

one-time

200

$

Identity Package

professional branding

Up to 8 colors

Color reference card

Import files in several formats

List of color values for print

List of color values for web

Custom logo image (or two!)

Up to 5 rounds of revisions

Up to 4 variations

(based on color space)

4 file types

Up to 5 scaled sizes

Up to 3 font recommendations

Up to 3 patterns

Up to 3 brushes (Adobe)

Up to 3 on-brand graphics

Brand Identity Guide:

printable reference for colors, fonts, and other brand styles

The sites I create are designed to impress your clients and the competition with a site that fits your brand identity and works like a dream.

There are two places I can start from. If you're at a true start and don't have hosting, a domain name, or a branded email account, I will set those up for you at your request. If you already have a domain and hosting I will install WordPress for you and create up to 5 user accounts.

We'll discuss your site needs and the aesthetics you desire so that I can provide you with a customized theme, designed with your unique requirements in mind. This includes creation of common graphics you'll need, such as favorite icon, header image, slider images, social buttons, and other visual goods.

Then we'll start adding pages. I will create up to 8 pages for you, using content you provide. Pages typically include Home, About, Contact, Products/Services, Blog, and Signup.

Plugins are the turbo-boosters of the WordPress world. Plugins I install and setup on every site include security, automatic backups, SEO tools, and a spam blocker.

Social can happen right on your site. I'll set up social boxes that allow users to see and interact with your social profiles without ever leaving your website. I'll also enable your pages and posts to be shared easily with social media, helping drive traffic to your site and keeping your audience connected.

What good is a site you don't know how to add your content to? I'll walk you through up to 3 hours of training on how to use your new website. Learn to make the most of your investment, and take hold of the reigns. This isn't just rehearsed script I read to you - it will be a live Q&A session where you tell me what you want and need to know. If we miss something in your training, don't worry - it doesn't have to be in one session, and a full month of site maintenance is included with your investment.

WordPress Website

550

$

ONE-TIME

WORDPRESS SITE DESIGN

WordPress installation on host

Custom theme

(with branded graphics)

Up to 8 pages

Standard plugins installed

Basic SEO setup

Social integration

User education

1 month site maintenance

Your brand is unique, so don't just use stock photos or pieces cobbled together for your social profiles. Social media can be the online equivalent of a greeter for your business, and bad profile images are like having your greeter in pajamas!

I'll integrate your logo, colors, and other brand aspects to give you a cohesive look. There's also the option to draw attention on a call to action, promote your newest product, or celebrate a holiday with your crowd.

This package includes images for up to 5 platforms, including:

  • Facebook - Profile, Header, and up to 4 tabs
  • Twitter - Profile, Header, and background if desired
  • Instagram - Profile
  • Pinterest - Profile
  • Linkedin - Profile, Header

Of course, you may want a picture of yourself for your profile picture. Let me brighten the colors and bring out your best features, while cropping the image to be the most flattering and effective.

Should you choose to grant me access, I'm also happy to load all of the graphics on the platforms for you.

Images for up to 5 platforms

On-brand custom graphics

Moderate photo editing

Optional "call to action" focus

2 rounds of edits

35

$

ONE-TIME

SOCIAL PROFILE IMAGES

Don't you want to see your newsletter matching your site, and reminding people who you are with just a glance? Of course you do!

I'll work my magic to format your email in a visually appealing way, and source any stock images you need, including minor customization and tweaking of those images. Buttons, headers, links, and all other visuals will be kept in line with your brand identity and voice. This also includes use of any merge-tags (inserting a person's name or other information specific to the subscriber)!

This isn't just going in and choosing colors from the service provider's drop-down menus. I will go into the very code of your email, preparing unique content that will be yours alone, created with your brand in mind.

I will send you a draft email. You can review the email and respond with any edits and tweaks you'd like to see. We can repeat that process up to three times.

Should you choose an RSS integrated email, I'll be happy to also set up the recurring automatic emails that will send with your RSS content.

Want help sending your emails after that, or need your email provider account set up for you? No problem, check out my newsletter packages.

Please note: I'm a MailChimp ninja and confident with Constant Contact and MadMimi.

1 newsletter/e-zine template

Source or design images

Social link integration

Complete custom formatting

Optional RSS integration

75

$

ONE-TIME

NEWSLETTER TEMPLATE

Printables & For The Web

You provide the content, I'll provide the design. Let me use my background in publishing to make your book shine. Whether you plan to sell as an ebook or a physical product, I can ensure you book is laid out in the best way to get your message across professionally and in keeping with your brand.

I'll help you plan your sidebar, devise your content layout, design your covers, integrate interior art, insert copyright information, apply your ISBN and barcodes as needed, and I can even suggest a few self-publishers and print-on-demand services.

You might think planning to self publish your ebook is easier, and in some ways it is. Others, not so much! Did you know that each of the popular ebook formats (Kindle, Nook, Smashwords, iBooks, etc.) each have different markups and standards? That means different formatting for each one. And of course, it's different yet again to print physical copies. Save yourself the headache and let me handle it.

While we're always told not to judge a book by its' cover, most people do. A lack-luster cover can come across as unprofessional and fail to grab the attention of browsers - a situation I help remedy by providing top of the line, quality designs for your covers. This includes recommendations for traditional artists, if needed. I'll integrate your desired art or create graphic, strategic color blocking. When applicable I can integrate your barcode in whimsical, on-brand ways.

Here's an example from a cookbook I provided services for:

Devise your content layout

Design your covers

Insert copyright information

Integrate interior art

Apply ISBN & barcodes

Format for each platform

ONE-TIME

350

$

BOOKS

Fliers, tri-fold brochures, postcards, rack cards - Such materials can play a vital role when attending trade shows and even networking events. If it's a printable good and represents your business, I can design it for you. Adding the Handouts option to your cart will give you all of the below benefits for any one printed good. (Please contact me if you'd like to bundle several handouts!)

One of the downfalls of trying to design these promotional handouts by yourself is ensuring you can meet your printer's standards. Do you know what a bleed is and why it's important, or what resolution you need to print? Hire me, and you won't have to worry about it. I'll ensure every file is optimized for a beautiful, professional print quality.

I'm also happy to find stock images or create graphics for use in your print materials at no additional cost. I want to ensure your marketing material represents you and leaves your audience with the very best impression - I won't cut corners on your materials by using clip art.

I'll use consistent colors, fonts, and other visual styles to tie your physical promotions into your online presence. To further tie-in, I can create branded QR codes that feature your colors and logo. These won't be the plain, hum-drum, black and white codes that look like a dot-matrix printer glitched!

To be sure your content is perfect and the visuals are in line with your brand, you can have up to 5 rounds of revisions. Once you've approved, I'll provide you with high-resolution, print ready PDFs. You'll also receive web-ready copies - you'll get a smaller PDF and JPG or PNG for your social media or website!

If requested, I can also manage the printing and shipping of your handouts.

Custom layout
Print-ready files

Source or design of images

Format material for branding

Up to 5 rounds of revisions

Web-ready version

QR code creation/integration

75

$

one-time

handouts

Your business card can be the first impression a new contact has with your business. Make it count! Be sure your business is remembered, and that your brand is cohesive, with a business card as unique as you.

Sure, you can go to a print-on-demand website and use one of the templates they offer... to create a card that looks just like everyone else's. It's a harsh truth that if people perceive your business card as being unoriginal and a "quick-fix" solution, they may perceive your brand as a whole in the same light! You and I know better - so let's prove it with a card made just for you.

Do you know what a bleed is and why it's important, or what resolution you need to print? Hire me, and you won't have to worry about it. I'll ensure your design is optimized for a beautiful, professional print quality.

I'm also happy to find stock images or create graphics at no additional cost. I want to ensure your business card represents you and leaves your audience with the very best impression - I won't cheapen your brand identity by using clip art.

I'll use consistent colors, fonts, and other visual styles to tie your business card into your brand identity. To further tie-in, I can create branded QR codes that feature your colors and logo. These won't be the plain, hum-drum, black and white codes that look like a dot-matrix printer glitched!

To be sure your card is in line with your brand, you can make up to 5 rounds of revisions. Once you've approved, I'll provide you with high-resolution, print ready PDFs.

Have a team and need matching designs? I'll give you a base image so you can create them as needed!

Custom Card Layout for Both Sides of The Card

Source or design of images

Print-ready files

Up to 5 rounds of revisions

QR Code Creation/Integration

ONE-TIME

100

$

Business cards

Your business card can be the first impression a new contact has with your business. Make it count! Be sure your business is remembered, and that your brand is cohesive, with a business card as unique as you.

Sure, you can go to a print-on-demand website and use one of the templates they offer... to create a card that looks just like everyone else's. It's a harsh truth that if people perceive your business card as being unoriginal and a "quick-fix" solution, they may perceive your brand as a whole in the same light! You and I know better - so let's prove it with a card made just for you.

I'm also happy to find stock images or create graphics at no additional cost. I want to ensure your business card represents you and leaves your audience with the very best impression - I won't cheapen your brand identity by using clip art.

I'll use consistent colors, fonts, and other visual styles to tie your business card into your brand identity. To further tie-in, I can create branded QR codes that feature your colors and logo. These won't be the plain, hum-drum, black and white codes that look like a dot-matrix printer glitched!

To be sure your card is in line with your brand, you can make up to 5 rounds of revisions. Once you've approved, I'll provide you with high-resolution, print ready PDFs.

Have a team and need matching designs? I'll give you a base image so you can create them as needed!

Do you know what a bleed is and why it's important, or what resolution you need to print? Hire me, and you won't have to worry about it. I'll ensure your design is optimized for a beautiful, professional print quality.

In addition, I will personally manage the printing of your cards with the same printer I use for my own cards - meaning I stand behind the quality of the product. All you have to do is approve the design and wait for your cards to arrive! No muss, No Fuss.

This package includes 500 full-color cards on 14pt coated cover stock with optional gloss coating, and shipping is included. Of course, there are optional upgrades that can include larger quantities, unique shapes, heavier card stock, and more. I'm happy to discuss any creative avenue you'd like to pursue!

Custom Card Layout for Both Sides of The Card

Source or design of images

Print-ready files

Up to 5 rounds of revisions

QR Code Creation/Integration

Full Printing Management

500 Cards

Full Color Both Sides

14pt Coated Cover Paper

Matte or UV Gloss Included
for One or Both Sides

Shipping Included

ONE-TIME

140

$

Business cards

WITH PRINT SERVICE

They may not be the prettiest part of your business, but they're essential to running it smoothly. Forms help you understand, organize, and record essential information. Having a form that is well designed will make it easier to complete and easier to read. That applies to both printed and digital forms - good design doesn't depend on the medium. Plus, having your forms custom designed means they will be a cohesive and integral part of your brand experience!

If you need to create a form from scratch, or redesign an existing form to be more on-brand and easier to work with, I'm your gal. I will layout your questions and the needed response spaces in a way that utilizes space well without sacrificing legibility. After all, what good is a form if the print is so small or compacted together, that you can't read the questions?

In addition, I'll be happy to provide interactive PDF versions of printable forms I design for you. This means when you ask a multiple choice question with check boxes, the PDF will have functioning check boxes, and answers can be entered into the PDF and saved.

Alternately, I would love to convert your print and PDF forms into secure online forms which automatically email you the completed version, and securely store a backup!

Say you have client intake forms. Instead of sending a document to print, complete, and fax or scan and email back, those forms can exist right on your website, saving time and energy for everyone. They can also accept add-on and upgrade purchases right on the form! Did I mention that the forms integrate with many third-party applications to update your existing databases automatically?

Accept Payments

  • PayPal
  • Stripe
  • Authorize.net
  • WorldPay
  • Freshbooks
  • ClickBank
  • 2CheckOut
  • OneBip

Add Emails

  • MailChimp
  • Constant Contact
  • AWebber
  • iContact
  • GetResponse
  • MadMimi
  • Campaign Monitor
  • Google Contacts

Update CRM

  • Infusionsoft
  • SalesForce
  • Zoho
  • Highrise
  • Solve360
  • MyCRM

Backup/Store

  • Google Drive
  • Google Spreadsheet
  • Dropbox
  • Box.net

Creation or Updates of
Up To 3 Printable Forms

Format material for branding

Source or design of images

Up to 5 rounds of revisions

Optional Interactive PDFs

OR

Creation or Conversion of
Up To 3 Online Forms

Format material for branding

Source or design of images

Up to 5 rounds of revisions

Integration of Up To
5 Third-Party Applications

Custom Auto-Confirm Email

ONE-TIME

150

$

Forms

People are visual creatures, and while we may not always have the time, we know that branded, custom graphics for each blog post are a best practice. Bringing me on-board to create those graphics for you frees your time for other tasks, and ensures your images will be social media ready.

This package offers two distinct graphics with your site watermark, branded colors, logos, etc. in multiple sizes for sharing across social media. After all, what looks great on Twitter looks pretty small on Pinterest.

Here's an example, based on a post for apple recipes:

Design of Post Images

To Match Branding

Up to 2 Styles

Social Optimized Variations:

Facebook

Twitter

Pinterest

Google+

Instagram

Linkedin

ONE-TIME

35

$

blog graphics

Have Questions?

I've got answers!

Drop me a line and I'll get in touch.

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© Tanya Podawiltz